HTE Launches Web3 Rewards Ecosystem on Hedera with 20M Users

HTE's Hedera Cashtree has officially launched on the Hedera network, integrating over 20 million users from Cashtree and 2 million from Mars Labs into a unified Web3 rewards ecosystem. The platform merges three major applications—Cashtree, Mars Labs, and Berryfox—creating the largest Web3 rewards ecosystem on Hedera.

Alice Kim, Director of BD at Hedera Foundation, highlighted the significance of the launch, noting its bypass of traditional onboarding methods. The ecosystem enables seamless cross-platform functionality, connecting Cashtree's mobile advertising users with Mars Labs' metaverse participants through a shared token economy.

Cashtree, Indonesia's leading mobile advertising platform with 1,000+ brand partnerships, is now expanding globally. The initiative marks a pivotal moment for Hedera's adoption in Web3 and metaverse applications.